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Based on your buyer personas, identify any gaps in the content you have. For example, if you're a math tutoring company and know through research that a major challenge for your personas is finding effective ways to study, create some. By looking at your content audit, you might discover that ebooks hosted on a certain type of landing page convert really well (better than webinars, for example). In the case of this math tutoring company, you might make the decision to add an ebook about "how to make studying more effective" to your content creation plans.

The  Importance Of Email Marketing For Your Business

The pace of innovation and the number of resources available to marketers today is nothing short of incredible. An astounding 1,876 companies across 43 different marketing categories, including seo, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to venturebeat. What’s more, many of the categories didn’t exist in the report just one year earlier. But just one category continues to perform well year after year: email marketing. The reason is clear: for ten years in a row, email generates the highest roi for marketers. For every $1 spent, email marketing generates $38 in roi and gives marketers the broadest reach of all the channels available to them.

As the most powerful strategy for market ers in terms of roi, email marketing is certainly an aspect of online marketing you need to explore, regardless if you are blogging to support your business, you have an e-commerce website or an affiliate blog. Still, it is important to understand that email marketing needs to be considered as a part of online marketing and it can benefit from different segments, from content marketing in particular. The course will show you the basics of email marketing and what starting with email marketing really involves. You will then need to understand the types of emails and when they are used.

2. You can reach more mobile customers with email marketing.

The bread-and-butter of marketing in the 21st century, email marketing is a fast and flexible way to reach a highly targeted audience. Whether you’re trying to stay top of mind for existing customers, reach new ones, or build brand awareness, email marketing gives you a measurable way to engage with targets. You should be using email to contact people regularly at each stage of your sales funnel. Limited-time offers can help persuade that hesitant lead to finally give you a chance. Birthday messages to existing customers help keep your brand at the forefront, and abandoned cart emails can entice people back to complete purchases.

3. You can automate the email marketing process.

Your digital marketing strategy template the customer value journey is the strategic foundation of everything we do here at digitalmarketer. It's the master template upon which every other digital marketing discipline and tactic is built. The customer value journey helps you automate the entire customer acquisition process, so you can sell without overtly selling and promote your product or service without ever being pushy or creepy. The key is a " conversion funnel," a multi-modality campaign that seamlessly and subtly leads a prospect to a desired action. And does so in a way that builds trust and customer loyalty. Learn all 8 stages and how you'll use them to create a winning strategy for your business.

Let Us  Grow Your Revenue

Earned in untapped revenue in 2022 from klaviyo automations list growth after 6 months of using email forms 300+ 100k+ klaviyo customers *$14b earned through november, 2022; 73% list growth for customers who currently have a live email form email marketing for ecommerce.